Counted
Counted
The tap sent its signal to the Google Analytics account your site names. Your reports can see it.
For dealership websites
Your shoppers tapped. Did your reports hear it?
EveryPing clicks the buttons shoppers use on each kind of page and shows which ones reach your Google Analytics, which go to someone else’s account, and which never report at all.
We click Contact Us and the other buttons that ask a shopper to reach the store, on each kind of page.
On one store, Contact Us was silent on 18 of 18 pages.
We tap the phone numbers on each page we open and stop the call before it dials.
On one store, 6 of 6 phone taps were counted.
We open the chat and text buttons. We never send a message on the free check.
Opening chat is not a missed chat. Sending one is a separate, permitted test.
We open trade-in tools and check whose Google Analytics account gets the signal.
On one store, Value Your Trade sent its signal to the trade tool’s account.
We open payment calculators and check that the button and the tool each report.
On one store, the button reported and the payment tool’s own event did not.
Sales phoneHomepageCounted
Check AvailabilityNew vehicle listCounted
Contact UsVehicle pageNot heard
Value Your TradeUsed vehicle listSent to another account
Live ChatHomepageCounted
Calculate PaymentsPayment calculatorCounted
What we clickPhone tapsContact buttonsCheck AvailabilityChat and text buttonsTrade-in toolsPayment toolsEmail linksLead forms (started, never sent)
Three outcomes
Every tap lands in one of three places.
No letter grade. No score to argue about. Each shopper action gets one plain answer, heaviest first.
Not heard
Not heard
The shopper tapped and nothing reached any account. Your reports never see that shopper.
Sent to another account
Sent to another account
The signal fired, but it went to a vendor’s account instead of yours.
A real check
19 of 46 taps missed. Two buttons caused all of them.
One Mazda store, November 2, 2026. 21 page types in about 8 minutes. Phone taps, Check Availability, chat buttons, and the payment calculator were all counted. Two controls were not, and each one has a different owner to call.
What missed
19 missedValue Your Trade
Sent to another accountThe signal went to the trade tool’s Google Analytics account, not yours.
Contact Us
Not heardSilent on every page it was clicked, including the vehicle page.
Still counted
27 countedPhone numbers, Value Trade-In, Calculate Payments, Check Availability, Live Chat and Text Us buttons, Message Us, Staff email link.
How it works
Check once for free. Watch it after that.
Paste your site
No Google login, and no code to install. The check can run before you sign up.
We click like a shopper
One page of each type, on desktop. We tap, open, and listen for the signal. We never type or send.
Read three lists
What missed, heaviest first. What is still counted. What we did not test.
Watch it
We check again on a schedule and email you the day a counted tap goes quiet.
Watching and alerts
The day something stops, you hear about it.
Website updates, a new chat vendor, or a swapped trade tool can silence a button overnight. We check again, confirm it on a second look, and email the people you choose. When nothing changed, we stay quiet.
Watching does not fix the site. An email is not a guarantee.
Example alert · not a real alertSubject: Phone numbers stopped reporting on Sample Mazda
Phone numbers were counted on the last check. On this check and a second look, 0 of 6 taps reached your Google Analytics account.
Who to call: your call tracking vendor. A note you can forward is in your account.
Watching does not fix the site. This email is not a guarantee that every lead arrived.
Who to call
Every gap comes with an owner.
A dealership site is five or six vendors stacked together. Blaming “the website” wastes a week. We tell you which tool owns each control, with evidence you can forward.
Website provider
Site buttons like Contact Us, and page events like the vehicle list.
Chat tool
Live Chat and Text Us buttons, and the messages behind them.
Trade tool
Value Your Trade and the account its signal is sent to.
Call tracking
Phone numbers swapped onto the page, and the taps on them.
Tools found on sites we have checked: Dealer Inspire, Dealer.com, DealerOn, CarNow, Gubagoo, Fullpath, TradePending, CallRail, RouteOne, Impel, FlickFusion. Named so you know we look for them, not because they partner with us. Checks are proven on Dealer Inspire. Other platforms show a “not tested yet” badge.
Built for the store
One read for the GM. Evidence for the marketing manager.
General managers
What is broken, what still works, and who to call. Readable in ten seconds.
For GMsMarketing managers
A ready note for each vendor, a recheck when they say it is fixed, and a monthly report.
For marketingDealer groups
One row per rooftop, the worst store first, and one bill.
For groupsCompared
What you get from each way of checking.
| EveryPing | One-time audit | Agency retainer | Free GA4 check | |
|---|---|---|---|---|
| Needs your Google Analytics login | No | Usually | Yes | Yes |
| Clicks the site the way a shopper does | Yes | Sometimes | Sometimes | No |
| Says who owns each gap | Yes | Sometimes | They fix it | No |
| Checks again after the report | Yes, when watching | No | Depends on the contract | No |
| Fixes the site for you | No | No | Yes | No |
Questions
What dealers ask first.
Do you need my Google Analytics login?
No. We open your site the way a shopper does and watch where each signal goes. Nothing to log into and nothing to install.
Will the check send fake leads or fake traffic?
No. The free check never types into a form and never sends a chat or a text. Analytics and ad calls are answered inside our own browser, so your reports do not get fake visits. Chat tools’ own loading calls go out, because that is how their buttons open.
Do you fix the problems?
No. We show what missed, what still counts, and who owns each gap, with a note you can forward. Your website provider or vendor makes the fix. We can check again when they say it is done.
Is an alert a guarantee?
No. We check one page of each type on a schedule. A problem can start and stop between checks, or live on a page we did not open.
Which website platforms do you check?
Checks are proven on Dealer Inspire. Sites on other platforms get the same check with a “not tested yet” badge until that platform passes two clean runs in a row.
Do you check every page and every vehicle?
No. We open one page of each type, such as the homepage, the new and used lists, one vehicle page, finance, service, and contact. Buttons that repeat in the header or footer are clicked once.
See what your reports are missing.
Paste your site. The free check shows what missed, what still counts, and what we did not test.